DINERO GRATIS

In the decade of the 30s, in full economical recession due to the big crack of 1929, a great stock of material was accumulating in the storehouses. To give them a way out comes up the idea of reducing the prices at the end of the season, a strategy that was very successful. It is like this how PRICES TRICKS glimpse as one of the most successful commercial tactics of the western world, and ends up normalized.

2x1, 3x2, sales, discounts, promotions… all kinds of offers invade the storefronts and the interior of the stores that we frequent, specially the clothing ones. Due to the importance that the economical value gives to the stuff that occupy our society, we fall in the game associated with the OFFER and the OPPORTUNITY and end up buying irrationally (more than expected and/or choosing badly), stopping to ask ourselves the needed questions to make a good choice.

Perhaps it would be helpful to ask ourselves if all this attention we pay to the economic value as the ultimate criteria, end up distracting us from thinking in what is really important.

Perhaps it would be helpful to ask ourselves if paying 1, 2 or 3 euros more or less makes a big difference.

Perhaps it would be helpful to ask ourselves if the unnecessary or dysfunctional shopping are the ones that in the long term end up being the real loose of money.

Perhaps the most helpful would be to ask ourselves if it is economically worth thinking if it is economically worth it.