FASTSHIONISM

When the Fashion Industry discovered that was able to control the clothing consumption, Fashion cycles started to accelerate. The acceleration in the production rate is caused by an acceleration of the trends, promoted by the mass media and the so called "journalism of fashion".

The dogmatic character of the act of "following trends" (clever invention of the mass media) gets worse when the pseudo-trends spread around. The ultra-FAST rate and the growing fever for novelty, what is said is not as important as the frequency of what is said.

However, the truth is that the trends as strict guidelines have died decades ago. It was around sixties, that the authoritarianism of the Haute Couture fell down, letting space to a changeable styles mixture. That's why we can understand that FAST rate as an illusion: It's not that trends have accelerated, but there are lots and lots of trends that coexist!

Definitely, Fashion as an imperative has no sense anymore – if it even once had it –!

Definitely, "what is in" is dead.