POCA VIDA

In the 1940's in the United States the Dupont Labs developed the nylon fiber, achieving the fabrication of unbreakable tights. The quality of the product was so, that the feminine public rushed into buying them massively. However, the rapid sales growth didn't last long. It was then when the engineers from the company received orders to create a weaker fiber. Making that the tights break more easily, forced a higher frequency of purchase, assuring like this the continuity of the business.

Later on, with the settling of the consumer society a new strategy was adopted that would take things a bit further, putting seduction as a principle: Through a constant change of shape of the objects, that stimulated the desire. So it went from forcing the consumer into buying new products against its will, to the consumer sought voluntarily to renovate its objects.

In the case of the renovation of clothes, this game of double obsolescence -material and moral-, apparently doesn't affect us. Due to the LOW COST of clothing, our pockets don't seem very affected. Now well, beyond the environmental problem of planning an unlimited production in a planet with finite resources, maybe it would be good to ask the reason of the low prices… The low prices from clothing produced in countries where the labor conditions are so preachy that it COSTS LIVES.